The Marketing Institute

The Marketing Institute

Every organization gives top priority to increasing sales revenue and market share. The job of the sales or marketing professional is tougher than ever before. The manager has to outsmart the competition with sharper skills and strategies, new products and services, and find new markets and customers. The inexperienced as well as the experienced sales and marketing professionals will be able to increase revenues and boost profits for their organizations by acquiring the state-of-the-art skills imparted through the programs of the Marketing Institute.

Directory of Programs and Faculty

Guerrilla Selling ( 2 Days )
Mr. Orvel Wilson, The Guerrilla Group, Boulder, Colorado.

Knowledge- Based Sales ( 2 Days )
Mr. John Hobart, Solutions 21, Pittsburgh, Pennsylvania.

How to Profit from Market Research ( 2 Days )
Mr. Russell Sawchuk, Steppingstones Partnership Inc., Alberta, Canada.

Increase Your Sales with Guaranteed Results ( 2 Days )
Mr. Martin Baird, Robinson & Associates, Phoenix, Arizona.

The New Product Development Process ( 2 Days )
Dr. Robert Meltzer, The RJM Consultancy, Kirkland, Washington.

Global Strategic Marketing Management ( 2 Days )
Dr. C.P. Rao, Old Dominion University, Norfolk, Virginia.

Marketing in The Global Environment : The Effect on India’s Economy ( 2 Days )
Mr. August St. John, Long Island University, Brooklyn, New York.

Fundamentals of Sales Management ( 2 Days )
Mr. David Saxby, The Saxby Group, Phoenix, Arizona.

Customer Service Marketing ( 2 Days )
Mr. Carlos Valenzuela, Carlos Valenzuela Inc., Phoenix, Arizona.

The Marketing Plan ( 2 Days )
Mr. Robert Grede, The Grede Company, Wauwatosa, Wisconsin.

Strategic Sales & Marketing ( 2 Days )
Mr. Don Price, Don L. Price & Associates, Redondo Beach, California.

Pricing and Planning for Profits ( 2 Days )
Mr. William Brennen, CMC, Brennen Consultants, Inc., South Bend, Indiana.

The Anatomy of Selling ( 2 Days )
Ms. Evy Coppola, Steps for Success, Clayton, Missouri.

Commitment to Excellence ( 2 Days )
Mr. Richard Tyler, Tyler International Inc., Houston, Texas.

Marketing Management ( 2 Days )
Dr. Murray Young, Bethel College, Mishawaka, Indiana.

Marketing Strategy in an Increasingly Competitive Environment ( 2 Days )
Dr. Luther Trey Denton, Georgia Southern University, Statesboro, Georgia.

Customer Loyalty: Your Key to Increased Profitability ( 2 Days )
Mr. John Engelhardt, Selcor Inc., Louisville, Kentucky.

Marketing and Customer Service ( 2 Days )
Mr. Edward Peters, Relationship Marketing Systems Inc., Lake Forest, Illinois.

Managing the Complex Sale - A Professional Approach to Selling to Organizations ( 2 Days )
Mr. Michael Wynne, International Management Consulting Associates, Naperville, Illinois.

Sales Leadership Program ( 2 Days )
Mr. Robert Brown, R.E.Brown Co. and Associates, El Cerrito, California.

Personal Selling and Marketing Strategies ( 2 Days )
Dr. E. James Randall, Georgia Southern University, Statesboro, Georgia.

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