UNDERSTANDING AMERICANS: A BUSINESS COMMUNICATIONS SEMINAR
American English and business practices dominate world trade. This seminar is designed to familiarize international business executives with business language, practices and customs used by their American counterparts. Indian executives who interact with American business representatives either directly or in written communications will benefit from the seminar. The goal is to improve business communications and in the process build better business relationships and business alliances between American and Indian companies. The seminar will help understand : American Meeting and Negotiation Communication and Practice; Business Jargon; British versus American Business English; Marketing and Advertising Messages; Communication with American Business Women; and Internet language and protocol.