INTERNATIONAL BUSINESS EXPANSION
Going international is no longer a matter of something nice one does when one has the chance. It is, today , a matter of strategic importance and even survival. To achieve success in the international arena requires a manufacturer to make a commitment to a marketplace. The program's unique approach to going international allows participants to learn methodology which will help them approach the process incrementally - one step after another having the option of stopping at any point along the way. The goal is to minimize risk through the techniques and information/knowledge covered in this program which covers the issues concurrent with international business expansion. Applicable to both manufacturers and distributors, the program is designed to provide practical knowledge of the process of taking domestic companies into the global marketplace.