MANAGING INNOVATION IN THE INTERNATIONAL BUSINESS CONTEXT
India is now in the process of globalizing its economy and this is an opportune time for organizations to accelerate the successful management of innovation. The fundamental condition for sustained innovation by organizations is the nurturing of effective communication linkages between, for example, marketing and production as well as all other parts of the organization, such as, research, engineering, finance and human resource management. The ,critical goal of sustained and commercially-successful innovation in the international market has to be achieved. Indian companies have all of the core competencies to achieve this goal and this management development program can assist in mobilizing managerial knowledge, skills and attitudes for organizational success in the international marketplace.