THE COMMERCIALIZATION PLANNING WORKSHOP
Succeeding at innovation depends upon sound management. Sound management requires careful planning. This workshop familiarizes the inventors and technology managers in industry and government with the skills and information they need to effectively plan for new product development and product launch. The workshop enables inventors and technology managers to write commercialization plans for their technologies. The participants gain a clear understanding of the imperatives of market development, business planning, and partnering to success in commercializing technology.