Why The Indus Foundation?

The Indus Foundation, Inc. seeks to develop and promote technology transfers, joint ventures, investments, exports and imports between the United States of America and the emerging markets of the Indian subcontinent, comprising of India, Pakistan, Bangla Desh, Sri Lanka, Nepal and Bhutan. The Foundation provides consulting services to the organizations in America and the emerging markets. It arranges and assists in the transfer of American technologies to the emerging markets. It undertakes liaisoning work between the enterprises in America and the emerging markets for bringing about joint ventures. It helps the American enterprises to export their products/services and invest in the emerging markets.

THE OPPORTUNITY

The emerging markets have made steady progress in different aspects of their economies. The new economic reforms and policy pronouncements by the Governments of these countries offer a significant opportunity for investing in and trading with these countries. The time is now opportune for capitalizing on the potential of these emerging markets. Towards this end, the opportunities for technology transfers, joint ventures, investments, exports and imports between these emerging markets and America are sought to be harnessed.

OBJECTIVES

• To assist in technology transfers, collaborations, joint ventures, and investments
• To enlist involvement and support of Governments in the promotion of foreign trade.
• To increase trade between America and the emerging markets.
• To provide marketing intelligence to the business communities in America and the emerging markets.
• To develop marketing plans and arrange market research for products and services.
• To arrange visits of designers, experts, consultants, etc., for product development and adaptation.
• To organize specialized programs such as buyer-seller meets, exchange of business delegations, etc.
• To provide franchising opportunities for American organizations in the emerging markets.

TECHNOLOGY TRANSFERS

The Foundation identifies technologies from America which are required in the emerging markets. The Foundation maintains databases of organizations seeking American technologies in the emerging markets. It assists in transfer of technologies by matching the technology suppliers from America and the technology seekers from the emerging markets with, the appropriate process of manufacture. The documentation relating to technology transfer agreement is prepared to suit the requirements of the parties concerned . All supporting services are provided until the technology agreement is signed.

JOINT VENTURES

Joint venture is the most commonly used mode of investment by American corporations in the emerging markets as it provides maximum visibility and presence. Joint venture is generally financial as well as technical collaboration, although a pure financial collaboration is also possible. The Foundation assists in setting up joint ventures either in the form of Greenfield projects or takeovers of existing projects. Strategic alliances with existing corporations in emerging markets are also organized. It determines the cost of plant and machinery to be fabricated, surveys the availability of raw materials and obtains approvals/clearances from the concerned governmental organizations. Detailed project report preparation is undertaken by the Foundation.

MARKETING AND SALES

The Foundation provides marketing plan development in America and in the emerging markets. The marketing plan covers local nuances, product positioning, market potential estimation and segmentation. It undertakes coordination with external agencies for consumer and industrial product market research. Direct marketing including direct mail marketing and sales are also undertaken by the Foundation. It provides customer identification services and undertakes public relations campaigns.

COMMERCIAL INTELLIGENCE

A unique service of the Foundation is to provide organizations from America and the emerging markets with confidential reports on opportunities in a particular industry/business. In-depth intelligence is also provided on competitors, local markets and political conditions. It undertakes the introduction of products and services to the local markets. It gives choices and proper introduction for a right start.

MANUFACTURING SERVICES

The Foundation undertakes packaging development, vendor sourcing and development of product supplies/raw materials. It also works on material substitution and other value added concepts. Further, logistics and trade advice is also provided. If manufacturing facilities are required, site acquisition, staffing and executive search are undertaken. Product information coupled with economic equipment supplies and licensing arrangements are organized by the Foundation.

FRANCHISING

Franchising has become a very popular concept throughout the World and America provides innumerable franchising opportunities. The Foundation accesses franchising opportunities covering practically every field of industry and business. The emerging markets are virgin markets for franchising opportunities for American companies. It is in a position to bring several new products and services to the emerging markets for the first time.

INVESTMENTS

Financing pattern and fund raising ability is the most important business consideration when any project is taken up. The Foundation provides the entire gamut of financial services relating to project economics. It prepares financial projections for project reports based on the structuring of finance, equity and tax. It also provides expertise relating to project appraisal, loan syndication, investment regulations, technology payments, import of capital goods, leasing, funds management, issue marketing and portfolio management. It undertakes to arrange for Venture Capital in select cases.

INTERNATIONAL CONVENTIONS

The Foundation develops and promotes technology transfers, collaborations, joint ventures, investments, exports, and imports through the medium of conventions and conferences to be held in the emerging markets. It organizes visits of trade delegations to industrial and trade shows and establishments in the USA and emerging markets with a view to promoting contacts.

OUR PEOPLE

The Foundation is staffed by experts who are well versed in providing a full range of consulting services. The engineering staff are dedicated to build complete projects from conception through commissioning. They assist in coordinating engineering, procurement and construction efforts. Our process technologists harness technology and resource requirements to secure and maintain market leadership. Our marketing and business development staff have expertise in launching products, promotional planning, product training and brand management. They have substantial exposure to the markets in America and India and other emerging markets. They are well versed in identifying new markets for products and forming business alliances with international players.